National MS Society Metro Ad
Placed in Ten DC MetroRail Lightboxes
The National MS Society wanted to increase awareness for a series of fundraising events held throughout the Metropolitan area.
Flash Point Communications designed an eye-catching ad that was placed in the DC MetroRail system in highly visible station lightboxes.
The brightly colored layout maximized the value to the MS Society by combining all three events into one ad. The ads included a toll free phone number and web address to help drive interested readers to contact the National Capital chapter of The MS Society to learn more about the events.
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