Appeared in MacWorld Magazine
FontLab Software, a maker of type design and editing tools, wanted a striking full-page ad to be run in MacWorld Magazine. The ad needed to convey the strengths of the FontLab line of software tools while driving readers to their website for more information.
To acheive this, we crafted a clean design driven by a compelling photograph. The ad featured a custom handwritten typeface we created using one of FontLab's tools. To encourage customers to visit the FontLab website, the typeface could be downloaded for free in a variety of formats.
Flash Point Communications developed every aspect of the ad including the "create your own style" headline, the body copy, the custom "Liz" typeface and a redesign of the FontLab logo.
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